SEM For Startups

Featuring panelists from Google, KISSmetrics, Greylock & more

Join Growth Pilots at Google San Francisco on May 24th for an afternoon of discussions around scaling SEM and paid acquisition for startups.

We are partnering with Google to bring you insights and tactics around scaling SEM. Growth Pilots has helped over 50 companies like Automattic, Betterment, and Gusto with paid acquisition and we're sharing the strategies we use to achieve efficiency and scale.

You’ll also hear directly from Google about how they help startups scale using their advertising platforms, followed by 360° panel with key players in the startup ecosystem who will share their thoughts on the current state of customer acquisition.

Who Should Attend?

Founders and in-house marketers who are looking to improve and scale their customer acquisition channels.

Speakers and Panelists

  • Soso Sazesh Founder and CEO of Growth Pilots
  • Bickey Russell Head of Agency Development at Google
  • Kyle Meshna Mobile App Acquisition Specialist at Google
  • Josh Elman Partner at Greylock
  • Kamo Asatryan Founder and CEO of Primer
  • Hiten Shah Founder of KISSmetrics
  • Sumant Sridharan COO of HomeLight


Tuesday, May 24th, 2016 from 12pm - 4pm


The event will be held at Google's San Francisco office. Free parking will be available in the Google SF parking garage.

Google San Francisco
345 Spear Street
San Francisco, CA 94105


12pm - 1pm: Welcome Lunch

1pm - 2pm: SEM Workshop (Soso Sazesh, Founder and CEO of Growth Pilots)

2pm - 2:30pm: How Google Helps Startups (Bickey Russell, Executive on the SMB Team at Google)

2:30pm - 3pm: Google’s Approach to Acquiring Mobile App Installs (Kyle Meshna, Mobile App Acquisition Specialist at Google)

3pm - 4pm: 360 Degree Customer Acquisition Panel

Moderated by Soso Sazesh, Founder and CEO of Growth Pilots

Josh Elman, Partner at Greylock
Kamo Asatryan, Founder and CEO of Primer
Hiten Shah, Founder of KISSmetrics
Sumant Sridharan, COO of HomeLight
Bickey Russell, Executive on the SMB Team at Google

About Growth Pilots

Growth Pilots is a unique paid acquisition agency that partners with leading high-growth companies as an extension of their marketing team to achieve efficiency and scale from paid marketing channels. We show clients unprecedented transparency and we have a relentless focus on achieving results. We selectively partner with companies where we can truly move the needle for their business.