Become an Expert B2B SaaS Marketer
A guide for marketing practitioners looking to make paid marketing a meaningful, scalable channel.
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A Comprehensive Guide To Paid Acquisition
Choosing the right goals
Understanding your audience
What B2B SaaS Experts Think
Hiten Shah, Co-Founder of Kissmetrics and Crazy Egg
"This is the most comprehensive guide on paid acquisition for B2B SaaS companies I’ve seen. I’ve also experienced the results first-hand having worked with Growth Pilots at both Crazy Egg and Kissmetrics."