Cracking Paid Acquisition For Your B2B SaaS Company
A guide for marketing practitioners looking to make paid marketing a meaningful, scalable channel.
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A Comprehensive Guide To Paid Acquisition
Choosing the right goals
Understanding your audience
"This is the most comprehensive guide on paid acquisition for B2B SaaS companies I’ve seen. I’ve also experienced the results first-hand having worked with Growth Pilots at both Crazy Egg and Kissmetrics."
What B2B SaaS Experts Think
Hiten Shah, Co-Founder of Kissmetrics and Crazy Egg