Paid Acquisition For B2B SaaS:

The Complete Guide 

A guide for marketing practitioners looking to make paid marketing a meaningful, scalable channel. 

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A Comprehensive Guide To Paid Acquisition

Choosing the right goals

Platform-specific tactics

Understanding your audience

What B2B SaaS Experts Think

Hiten Shah, Co-Founder of Kissmetrics and Crazy Egg

"This is the most comprehensive guide on paid acquisition for B2B SaaS companies I’ve seen. I’ve also experienced the results first-hand having worked with Growth Pilots at both Crazy Egg and Kissmetrics."

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