For B2B SaaS companies, conventional wisdom says that Facebook advertising is not a viable customer acquisition channel. This probably has to do with the misconception that people on Facebook are either not business users or not in a “business” mindset when using Facebook. But the data contradicts that intuition. Facebook has 2 billion users who spend […]

How To Save Time Using Facebook Automated Rules

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This is a guest post by JD Prater, Head of Acquisition at AdStage. Are you under pressure to deliver Facebook advertising results quickly? Do you find yourself manually repeating the same optimization tasks over and over again? We’ve all been in meetings when clients want more strategy and insights, but you’re still stuck optimizing the […]

When it comes to B2B software, marketing can be just as important as product. The outcomes of poor B2B marketing include unsustainably high customer acquisition costs and lackluster customer volume, either of which can sink a business. It’s important to remember that these outcomes are not offset by product quality. When a great product meets […]

What are Ad Extensions? Normal text ads on Google (called Expanded Text Ads) include two clickable headlines linked to your chosen landing page, a description, and a cosmetic display URL. But AdWords allows you to add to this basic recipe with additional ingredients known as ad extensions. As the name implies, ad extensions extend the […]

The Complete Guide To Facebook Ad Types

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Facebook offers so many different ad types that it can be tough to know which one to use and when. With this guide, you’ll be able to navigate the various Facebook ad types (aka ad units), with an explanation of how they work and the benefits and drawbacks of each. Facebook ad types can be […]

If the past five years has taught the performance marketing world anything, it’s that advertising platforms like Facebook and Google AdWords have much more (and much better) data than any individual advertiser or third-party vendor. Because of the large amount of data that these platforms have, they are able to provide improved tracking and targeting […]

Last month Apple rolled out its all-new App Store search advertising platform: Apple Search Ads. With over 1.5 million apps now in the app store, Apple Search Ads represent an exciting new way for marketers to drive traffic to their app in an environment of stiff organic competition, in a world where despite spending 87% […]

Background Pre-order (aka crowdfunding) campaigns are playing an increasingly important role in the development of new products. At Growth Pilots, we’ve worked with many companies to help promote their pre-order campaigns. One of our favorite such companies is Glowforge. Glowforge reached out to Growth Pilots to help maximize their pre-order campaign sales in a relatively […]

  The long wait is over. After months in closed beta, last week AdWords announced that they would be rolling out their new ad format: expanded text ads (ETAs). In its initial announcement about expanded text ads back in May, the AdWords team revealed that one reason they had decided to get rid of right-hand side […]

Facebook has become one of the most effective advertising channels thanks to the amount of data it has on its users. This data allows for a wide array of targeting methods for advertisers on Facebook. On one hand, the variety of options can be a blessing since it allows Facebook marketers to get more granular […]

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