Blog

SEM Account Structures That Spark Joy and Maximize Performance

Nobody likes fumbling through a mess of cords and wires to untangle them. Except maybe Marie Kondo. It’s no different with SEM account structures. I’ve encountered my fair share of paid search accounts that have been a nightmare to manage, let alone analyze. At Growth Pilots, we typically rebuild account…

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Implications of The Google Ads Account Takeover

  At the end of January, Google Ads sent an email out to some advertisers with the headline, “We’ll focus on your campaigns, so you can focus on your business.” Unless the chosen advertisers selected to opt out, they were automatically added to the program, at which point a variety…

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Using N-Gram Analysis to Optimize SEM Account Performance

As paid acquisition marketers, noticing trends and patterns in data are key aspects of optimizing performance; however, sometimes the data sets we work with are large and complex, which can make this very challenging. This is especially true when it comes to analyzing keywords and search terms in paid search…

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The Necessary Guide to Quarterly Business Reviews

The following guide is written by Matt Lally, who is a Sr. Paid Marketing Account Manager at Growth Pilots. It is based on his experience preparing and presenting Quarterly Business Reviews for digital marketing clients. As a companion to this guide, we’ve also created a free Quarterly Business Review PowerPoint…

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SEM Keyword Research for Startups

Google Ads is one of the most effective and accessible marketing channels for startups looking to acquire new customers. Combine this with the high sense of urgency and limited resources that startups have, and what you get is a high tendency amongst startup founders and marketers to jump into Google…

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Growth Pilots 2018 Year in Review and Looking Ahead

At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. You can find our last quarterly update here if you’re interested. In Q1, this meeting is instead…

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The Blessing and Curse of Automation in Google Ads

With advancing technology, automation is increasingly having an impact on our decisions and our day to day lives. For marketers, Google Ads is no exception. Over the course of the past several years, advertisers have been forced to give up more and more control as Google’s machine learning algorithms have…

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What Do YouTube’s TrueView for Action Updates Mean for Marketers?

Video has played an increasingly important role in the life of digital marketers over the past few years. As digital marketers have become more familiar with in-stream video advertising, new insights and opportunities have emerged. YouTube has been the mainstream platform of choice for in-stream online video advertising, but Facebook…

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Growth Pilots End of Quarter Update – Q3 2018

At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on September 30th, 2018. You can…

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Everything You Need To Know About the New Facebook Stories Ads

Almost every social media platform has some variation of the “stories” feature now. Facebook Stories are full screen photo and video content posted separately from a user’s News Feed. They vanish after 24 hours and are formatted by scrolling left to right, instead of the traditional downward scroll that is…

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