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Everything You Need To Know About the New Facebook Stories Ads

Almost every social media platform has some variation of the “stories” feature now. Facebook Stories are full screen photo and video content posted separately from a user’s News Feed. They vanish after 24 hours and are formatted by scrolling left to right, instead of the traditional downward scroll that is…

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Using Google Trends to Get an Edge in Digital Marketing

  Google Trends has been around for a long time, but the recent face lift this year has opened up a world of analysis and minute-by-minute updates on trending data that can be helpful in gaining a digital marketing edge. There are tons of articles that go into the changes…

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Why We Build Our Own Optimization Software

Over the past few years we’ve been quietly developing internal optimization software for the advertising channels we manage for our clients. We even recently became a badged Facebook Marketing Partner thanks to the software we’ve built on top of the Facebook Marketing API. When I tell people that we develop…

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Growth Pilots End of Quarter Update – Q2 2018

At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on June 30th, 2018. Before diving…

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Recap and Perspective of Google Marketing Live 2018

Advertisers far and wide gathered at Google Marketing Live in San Jose, CA last week to hear about all the new features rolling out in Google’s suite of marketing tools. We’ve put together this recap of everything announced at this year’s event. We’ve had a week to digest everything and…

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A Guide To Facebook Ads For B2B SaaS Companies

For B2B SaaS companies, conventional wisdom says that Facebook advertising is not a viable customer acquisition channel. This probably has to do with the misconception that people on Facebook are either not business users or not in a “business” mindset when using Facebook. But the data contradicts that intuition. Facebook…

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How To Save Time Using Facebook Automated Rules

This is a guest post by JD Prater, Head of Acquisition at AdStage. Are you under pressure to deliver Facebook advertising results quickly? Do you find yourself manually repeating the same optimization tasks over and over again? We’ve all been in meetings when clients want more strategy and insights, but…

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The Importance of Audience-Messaging Alignment in B2B Marketing

When it comes to B2B software, marketing can be just as important as product. The outcomes of poor B2B marketing include unsustainably high customer acquisition costs and lackluster customer volume, either of which can sink a business. It’s important to remember that these outcomes are not offset by product quality.…

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The All-Inclusive Guide To AdWords Ad Extensions

What are Ad Extensions? Normal text ads on Google (called Expanded Text Ads) include two clickable headlines linked to your chosen landing page, a description, and a cosmetic display URL. But AdWords allows you to add to this basic recipe with additional ingredients known as ad extensions. As the name…

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The Complete Guide To Facebook Ad Types

Facebook offers so many different ad types that it can be tough to know which one to use and when. With this guide, you’ll be able to navigate the various Facebook ad types (aka ad units), with an explanation of how they work and the benefits and drawbacks of each.…

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