Blog

The Blessing and Curse of Automation in Google Ads

With advancing technology, automation is increasingly having an impact on our decisions and our day to day lives. For marketers, Google Ads is no exception. Over the course of the past several years, advertisers have been forced to give up more and more control as Google’s machine learning algorithms have…

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What Do YouTube’s TrueView for Action Updates Mean for Marketers?

Video has played an increasingly important role in the life of digital marketers over the past few years. As digital marketers have become more familiar with in-stream video advertising, new insights and opportunities have emerged. YouTube has been the mainstream platform of choice for in-stream online video advertising, but Facebook…

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Growth Pilots End of Quarter Update – Q3 2018

At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on September 30th, 2018. You can…

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Everything You Need To Know About the New Facebook Stories Ads

Almost every social media platform has some variation of the “stories” feature now. Facebook Stories are full screen photo and video content posted separately from a user’s News Feed. They vanish after 24 hours and are formatted by scrolling left to right, instead of the traditional downward scroll that is…

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Using Google Trends to Get an Edge in Digital Marketing

  Google Trends has been around for a long time, but the recent face lift this year has opened up a world of analysis and minute-by-minute updates on trending data that can be helpful in gaining a digital marketing edge. There are tons of articles that go into the changes…

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Why We Build Our Own Optimization Software

Over the past few years we’ve been quietly developing internal optimization software for the advertising channels we manage for our clients. We even recently became a badged Facebook Marketing Partner thanks to the software we’ve built on top of the Facebook Marketing API. When I tell people that we develop…

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Growth Pilots End of Quarter Update – Q2 2018

At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on June 30th, 2018. Before diving…

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Recap and Perspective of Google Marketing Live 2018

Advertisers far and wide gathered at Google Marketing Live in San Jose, CA last week to hear about all the new features rolling out in Google’s suite of marketing tools. We’ve put together this recap of everything announced at this year’s event. We’ve had a week to digest everything and…

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A Guide To Facebook Ads For B2B SaaS Companies

For B2B SaaS companies, conventional wisdom says that Facebook advertising is not a viable customer acquisition channel. This probably has to do with the misconception that people on Facebook are either not business users or not in a “business” mindset when using Facebook. But the data contradicts that intuition. Facebook…

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How To Save Time Using Facebook Automated Rules

This is a guest post by JD Prater, Head of Acquisition at AdStage. Are you under pressure to deliver Facebook advertising results quickly? Do you find yourself manually repeating the same optimization tasks over and over again? We’ve all been in meetings when clients want more strategy and insights, but…

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