Insights and Advice from the Growth Pilots Team​

Facebook has become one of the most effective advertising channels thanks to the amount of data it has on its users. This data allows for a wide array of targeting methods for advertisers on Facebook. On one hand, the variety of options can be a blessing since it allows…
Creative optimization is one of the most important aspects of scalable Facebook advertising.  Even small variations in image and copy can have a dramatic effect on click-through rates, cost per click, and down-funnel conversion rates. One area of creative optimization that’s often ignored, but can lead to significant performance…
Update: please see our post-launch guide to Apple Search Ads for a detailed look at the Apple Search Ads platform after it went live in October 2016. Last week, Apple unveiled plans to launch a search advertising platform for the App Store. This announcement was made in anticipation of…
As a follow up to our recent guide for startups on how to leverage SEM, last week Growth Pilots hosted an event in partnership with Google on SEM and user acquisition featuring speakers from Google, Greylock VC, Kissmetrics, HomeLight and Primer.  A diverse audience, insightful speakers, and a lively…
      The SEM Opportunity SEM (paid search engine marketing) is easily the most effective paid advertising channel. This is because advertisers can bid on exactly what potential customers are looking for via keywords that represent specific intent. For example, if a company offers online payroll software they can…