Insights and Advice from the Growth Pilots Team​

What are Ad Extensions? Normal text ads on Google (called Expanded Text Ads) include two clickable headlines linked to your chosen landing page, a description, and a cosmetic display URL. But AdWords allows you to add to this basic recipe with additional ingredients known as ad extensions. As the…
Facebook offers so many different ad types that it can be tough to know which one to use and when. With this guide, you’ll be able to navigate the various Facebook ad types (aka ad units), with an explanation of how they work and the benefits and drawbacks of…
If the past five years has taught the performance marketing world anything, it’s that advertising platforms like Facebook and Google AdWords have much more (and much better) data than any individual advertiser or third-party vendor. Because of the large amount of data that these platforms have, they are able…
Last month Apple rolled out its all-new App Store search advertising platform: Apple Search Ads. With over 1.5 million apps now in the app store, Apple Search Ads represent an exciting new way for marketers to drive traffic to their app in an environment of stiff organic competition, in…
  The long wait is over. After months in closed beta, last week AdWords announced that they would be rolling out their new ad format: expanded text ads (ETAs). In its initial announcement about expanded text ads back in May, the AdWords team revealed that one reason they had decided…