Insights and Advice from the Growth Pilots Team​

Over the past few years we’ve been quietly developing internal optimization software for the advertising channels we manage for our clients. We even recently became a badged Facebook Marketing Partner thanks to the software we’ve built on top of the Facebook Marketing API. When I tell people that we…
At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on June 30th, 2018. Before…
Advertisers far and wide gathered at Google Marketing Live in San Jose, CA last week to hear about all the new features rolling out in Google’s suite of marketing tools. We’ve put together this recap of everything announced at this year’s event. We’ve had a week to digest everything…
For B2B SaaS companies, conventional wisdom says that Facebook advertising is not a viable customer acquisition channel. This probably has to do with the misconception that people on Facebook are either not business users or not in a “business” mindset when using Facebook. But the data contradicts that intuition….
This is a guest post by JD Prater, Head of Acquisition at AdStage. Are you under pressure to deliver Facebook advertising results quickly? Do you find yourself manually repeating the same optimization tasks over and over again? We’ve all been in meetings when clients want more strategy and insights,…
When it comes to B2B software, marketing can be just as important as product. The outcomes of poor B2B marketing include unsustainably high customer acquisition costs and lackluster customer volume, either of which can sink a business. It’s important to remember that these outcomes are not offset by product…