Insights and Advice from the Growth Pilots Team​

Advertisers far and wide gathered at Google Marketing Live in San Jose, CA last week to hear about all the new features rolling out in Google’s suite of marketing tools. We’ve put together this recap of everything announced at this year’s event. We’ve had a week to digest everything…
This is a guest post by JD Prater, Head of Acquisition at AdStage. Are you under pressure to deliver Facebook advertising results quickly? Do you find yourself manually repeating the same optimization tasks over and over again? We’ve all been in meetings when clients want more strategy and insights,…
What are Ad Extensions? Normal text ads on Google (called Expanded Text Ads) include two clickable headlines linked to your chosen landing page, a description, and a cosmetic display URL. But AdWords allows you to add to this basic recipe with additional ingredients known as ad extensions. As the…
Facebook offers so many different ad types that it can be tough to know which one to use and when. With this guide, you’ll be able to navigate the various Facebook ad types (aka ad units), with an explanation of how they work and the benefits and drawbacks of…
If the past five years has taught the performance marketing world anything, it’s that advertising platforms like Facebook and Google AdWords have much more (and much better) data than any individual advertiser or third-party vendor. Because of the large amount of data that these platforms have, they are able…
Last month Apple rolled out its all-new App Store search advertising platform: Apple Search Ads. With over 1.5 million apps now in the app store, Apple Search Ads represent an exciting new way for marketers to drive traffic to their app in an environment of stiff organic competition, in…