Insights and Advice from the Growth Pilots Team​

Video has played an increasingly important role in the life of digital marketers over the past few years. As digital marketers have become more familiar with in-stream video advertising, new insights and opportunities have emerged. YouTube has been the mainstream platform of choice for in-stream online video advertising, but…
At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on September 30th, 2018. You…
Almost every social media platform has some variation of the “stories” feature now. Facebook Stories are full screen photo and video content posted separately from a user’s News Feed. They vanish after 24 hours and are formatted by scrolling left to right, instead of the traditional downward scroll that…
Google Trends has been around for a long time, but the recent face lift this year has opened up a world of analysis and minute-by-minute updates on trending data that can be helpful in gaining a digital marketing edge. There are tons of articles that go into the changes…
Over the past few years we’ve been quietly developing internal optimization software for the advertising channels we manage for our clients. We even recently became a badged Facebook Marketing Partner thanks to the software we’ve built on top of the Facebook Marketing API. When I tell people that we…
At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on June 30th, 2018. Before…