Insights and Advice from the Growth Pilots Team​

At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. You can find our last quarterly update here if you’re interested. In Q1, this meeting is…
With advancing technology, automation is increasingly having an impact on our decisions and our day to day lives. For marketers, Google Ads is no exception. Over the course of the past several years, advertisers have been forced to give up more and more control as Google’s machine learning algorithms…
Video has played an increasingly important role in the life of digital marketers over the past few years. As digital marketers have become more familiar with in-stream video advertising, new insights and opportunities have emerged. YouTube has been the mainstream platform of choice for in-stream online video advertising, but…
At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on September 30th, 2018. You…
Almost every social media platform has some variation of the “stories” feature now. Facebook Stories are full screen photo and video content posted separately from a user’s News Feed. They vanish after 24 hours and are formatted by scrolling left to right, instead of the traditional downward scroll that…
Google Trends has been around for a long time, but the recent face lift this year has opened up a world of analysis and minute-by-minute updates on trending data that can be helpful in gaining a digital marketing edge. There are tons of articles that go into the changes…