Insights and Advice from the Growth Pilots Team​

Today I’m beyond excited to share that Growth Pilots has been acquired by Wpromote! Wpromote is a leading digital marketing agency that helps brands “Think Like A Challenger”. Headquartered in Los Angeles with seven offices throughout the country, Wpromote’s team of 400+ specializes in earned & owned media, digital intelligence,…
Nobody likes fumbling through a mess of cords and wires to untangle them. Except maybe Marie Kondo. It’s no different with SEM account structures. I’ve encountered my fair share of paid search accounts that have been a nightmare to manage, let alone analyze. At Growth Pilots, we typically rebuild…
At the end of January, Google Ads sent an email out to some advertisers with the headline, “We’ll focus on your campaigns, so you can focus on your business.” Unless the chosen advertisers selected to opt out, they were automatically added to the program, at which point a variety…
As paid acquisition marketers, noticing trends and patterns in data are key aspects of optimizing performance; however, sometimes the data sets we work with are large and complex, which can make this very challenging. This is especially true when it comes to analyzing keywords and search terms in paid…
The following guide is written by Matt Lally, who is a Sr. Paid Marketing Account Manager at Growth Pilots. It is based on his experience preparing and presenting Quarterly Business Reviews for digital marketing clients. As a companion to this guide, we’ve also created a free Quarterly Business Review…
Google Ads is one of the most effective and accessible marketing channels for startups looking to acquire new customers. Combine this with the high sense of urgency and limited resources that startups have, and what you get is a high tendency amongst startup founders and marketers to jump into…