Insights and Advice from the Growth Pilots Team​

Nobody likes fumbling through a mess of cords and wires to untangle them. Except maybe Marie Kondo. It’s no different with SEM account structures. I’ve encountered my fair share of paid search accounts that have been a nightmare to manage, let alone analyze. At Growth Pilots, we typically rebuild…
At the end of January, Google Ads sent an email out to some advertisers with the headline, “We’ll focus on your campaigns, so you can focus on your business.” Unless the chosen advertisers selected to opt out, they were automatically added to the program, at which point a variety…
As paid acquisition marketers, noticing trends and patterns in data are key aspects of optimizing performance; however, sometimes the data sets we work with are large and complex, which can make this very challenging. This is especially true when it comes to analyzing keywords and search terms in paid…
Google Ads is one of the most effective and accessible marketing channels for startups looking to acquire new customers. Combine this with the high sense of urgency and limited resources that startups have, and what you get is a high tendency amongst startup founders and marketers to jump into…
At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. You can find our last quarterly update here if you’re interested. In Q1, this meeting is…
With advancing technology, automation is increasingly having an impact on our decisions and our day to day lives. For marketers, Google Ads is no exception. Over the course of the past several years, advertisers have been forced to give up more and more control as Google’s machine learning algorithms…