All posts by gina

Using N-Gram Analysis to Optimize SEM Account Performance

As paid acquisition marketers, noticing trends and patterns in data are key aspects of optimizing performance; however, sometimes the data sets we work with are large and complex, which can make this very challenging. This is especially true when it comes to analyzing keywords and search terms in paid search…

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The Blessing and Curse of Automation in Google Ads

With advancing technology, automation is increasingly having an impact on our decisions and our day to day lives. For marketers, Google Ads is no exception. Over the course of the past several years, advertisers have been forced to give up more and more control as Google’s machine learning algorithms have…

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