Insights and Advice from the Growth Pilots Team

As paid acquisition marketers, noticing trends and patterns in data are key aspects of optimizing performance; however, sometimes the data sets we work with are large and complex, which can make this very challenging. This is especially true when it comes to analyzing keywords and search terms in paid…
With advancing technology, automation is increasingly having an impact on our decisions and our day to day lives. For marketers, Google Ads is no exception. Over the course of the past several years, advertisers have been forced to give up more and more control as Google’s machine learning algorithms…