Insights and Advice from the Growth Pilots Team

Google Ads is one of the most effective and accessible marketing channels for startups looking to acquire new customers. Combine this with the high sense of urgency and limited resources that startups have, and what you get is a high tendency amongst startup founders and marketers to jump into…
Video has played an increasingly important role in the life of digital marketers over the past few years. As digital marketers have become more familiar with in-stream video advertising, new insights and opportunities have emerged. YouTube has been the mainstream platform of choice for in-stream online video advertising, but…
Almost every social media platform has some variation of the “stories” feature now. Facebook Stories are full screen photo and video content posted separately from a user’s News Feed. They vanish after 24 hours and are formatted by scrolling left to right, instead of the traditional downward scroll that…
Advertisers far and wide gathered at Google Marketing Live in San Jose, CA last week to hear about all the new features rolling out in Google’s suite of marketing tools. We’ve put together this recap of everything announced at this year’s event. We’ve had a week to digest everything…