All posts by Soso

Growth Pilots End of Quarter Update – Q3 2018

At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on September 30th, 2018. You can…

Read more

Why We Build Our Own Optimization Software

Over the past few years we’ve been quietly developing internal optimization software for the advertising channels we manage for our clients. We even recently became a badged Facebook Marketing Partner thanks to the software we’ve built on top of the Facebook Marketing API. When I tell people that we develop…

Read more

Growth Pilots End of Quarter Update – Q2 2018

At the start of every quarter I hold an all-hands meeting with our team to review our results from the prior quarter, recap highlights, and share upcoming initiatives for the new quarter ahead. Below are some of the key updates from our quarter ending on June 30th, 2018. Before diving…

Read more

A Guide to SEM for Startups

    The SEM Opportunity SEM (paid search engine marketing) is easily the most effective paid advertising channel. This is because advertisers can bid on exactly what potential customers are looking for via keywords that represent specific intent. For example, if a company offers online payroll software they can get in…

Read more