Background Pre-order (aka crowdfunding) campaigns are playing an increasingly important role in the development of new products. At Growth Pilots, we’ve worked with many companies to help promote their pre-order campaigns. One of our favorite such companies is Glowforge. Glowforge reached out to Growth Pilots to help maximize their pre-order campaign sales in a relatively […]

  The long wait is over. After months in closed beta, last week AdWords announced that they would be rolling out their new ad format: expanded text ads (ETAs). In its initial announcement about expanded text ads back in May, the AdWords team revealed that one reason they had decided to get rid of right-hand side […]

Creative optimization is one of the most important aspects of scalable Facebook advertising.  Even small variations in image and copy can have a dramatic effect on click-through rates, cost per click, and down-funnel conversion rates. One area of creative optimization that’s often ignored, but can lead to significant performance improvements, is post engagement: the comments, likes, […]

Last week, Apple unveiled plans to launch a search advertising platform for the App Store. This announcement was made in anticipation of WWDC 2016, which kicked into gear with a two-hour keynote that included an extensive introduction to the platform. The launch of Apple Search Ads is a big deal for app developers as it marks the emergence […]

As a follow up to our recent guide for startups on how to leverage SEM, last week Growth Pilots hosted an event in partnership with Google on SEM and user acquisition featuring speakers from Google, Greylock VC, Kissmetrics, HomeLight and Primer.  A diverse audience, insightful speakers, and a lively panel discussion made for a great […]

A Guide to SEM for Startups

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    The SEM Opportunity SEM (paid search engine marketing) is easily the most effective paid advertising channel. This is because advertisers can bid on exactly what potential customers are looking for via keywords that represent specific intent. For example, if a company offers online payroll software they can get in front of people who are […]

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